• Are you planning on spending $1000.00 or more for that special diamond?
• Do you know the Do's and Don'ts when buying a diamond?
  
• Which certificate is the best?
  
• Are ideal cut diamonds really more brilliant?
  
• Is fluorescence really a problem?
  
• Do you want to objectively compare diamond prices at different stores?

We can help you answer these questions and more when you visit our store in Burke.

The most important information that you need to know when shopping for a diamond are the "5 C's": Cut, Color, Clarity, Carat Weight, and the Certificate. It is very important for a customer to become knowledgeable about what they are buying. Not all diamonds are the same. A complete explanation from us can help you make an educated decision. Come in and see us. We will do all we can to help educate you in selecting that quality diamond at an extremely competitive price.

We recommend that the setting be examined at least yearly, which we do at no charge. At our store you can bring in the ring you purchased from us as many times as you want for examination and cleaning. This is part of our special serrvice that keeps our customers coming back.